Intercept attention
Your message appears during a weather check, an article read, a lifestyle blog scroll. The traveller isn't searching yet — they're not expecting it.
Re-engage those who've shown interest
Through retargeting (Google Display), we reach back to travellers who checked a destination, hotel, or offer... then left.
Elevate your brand with premium placements
The goal isn't just visibility — it's context. Show up in environments that reinforce your brand and build credibility.
Go beyond Google
Picture this:
- The message: A visual banner — "Japan Tour: Last Spots for Cherry Blossom Season"
- The placement: On a weather site, right when your prospect checks the weekend forecast (and it's raining)
- The format: A silent video block that catches the eye without being intrusive
- The targeting: Only people who've recently searched for flights to Asia
That's the power of display advertising — the right message, at the right time, in the right context.
How?
Two speeds of display depending on your budget and ambitions.
We'll choose the level that fits your digital maturity together.
Via Google Display Network
How we build this campaign:
- Audience (Who?): We target retargeting. We're after Sophie, who visited your site but left.
- Placement (Where?): The "long tail" of the web. Thousands of Google partner sites (blogs, forums, dictionaries, mobile apps).
- Format (What?): Simple square or rectangular banners, auto-generated from your site images.
In practice: Sophie's on a travel forum. In the sidebar, she sees the exact hotel she looked at on your site yesterday. She clicks back.
Via private networks (outside Google)
It's like buying a billboard in a posh neighbourhood or a full-page spread in a luxury magazine. Reserved for those who want to dominate their market through image.
How we build this campaign:
- Audience (Who?): We target by context and status. We're after affluent readers of business press or high-end travel enthusiasts.
- Placement (Where?): We buy private deals on major sites (Les Echos, L'Équipe, Marie Claire, Geo).
- Format (What?): Spectacular stuff.
- Takeover: Your brand "wraps" the entire site for 24 hours
- In-Read Video: Your video launches mid-article
Your prospect reads business news on Les Echos. Your "Luxury and Serenity in the Maldives" video appears elegantly between paragraphs. They associate your agency with the paper's credibility.
Budget & reality: What does visibility cost?
From "economy" to "haute couture" — understanding the rates.
In display advertising, you don't buy clicks — you buy impressions (CPM).
More precisely, I run on vCPM (Cost per 1,000 viewable impressions).
This means you only pay if the banner was actually seen on screen by the user.
Here are 3 investment levels to picture it:
Economy
- Average price (vCPM): €2-6 per 1,000 views
- What is it? Retargeting via Google Display on the "long tail" (blogs, weather apps, forums)
- The goal: Low-cost reminders. Essential to not lose visitors.
Premium contextual
- Average price (vCPM): €10-25 per 1,000 views
- What is it? Content-integrated placements on trusted niche sites
Real examples:
- A banner block in Le Figaro's Travel section
- A native ad on Geo.fr or National Geographic
- The goal: Associate your brand with quality editorial content.
Prestige & events
- Average price (vCPM): €35-80+ per 1,000 views
- What is it? Spectacular formats reserved for major launches or luxury positioning
Real examples:
- In-read video (~€35 CPM): Your ad film launches silently between paragraphs in a Les Echos article
- Site takeover / Skin (~€60-90 CPM): Your brand completely "wraps" L'Équipe or Marie-Claire's homepage for 24 hours. Unmissable.
- The goal: Status and power. You're playing in the big tour operator league.
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