Google Ads
for travel businesses
Get more bookings with the ARCS™ method
Audit
Analysis of your digital environment: campaigns, tracking, key messages, website and brand awareness.
Realign
Resource assessment: understanding how your agency can realistically execute: resources, tools, training needs and business constraints (seasonality, production, DMC lead times).
Configure
Clear action plan: priorities, marketing levers and actions tailored to your commercial objectives and internal capabilities.
Support
Monthly co-management: monitoring execution, refining decisions and providing rapid solutions to your operational challenges.
Services
Pulling the right levers to attract the right travellers
DemandGen
Demand Gen brings the scroll culture of social media into the Google ecosystem. Immersive formats built to stop the thumb and capture attention
Search Ads
When someone searches "family trip Japan April", they're one click from booking. Search ads puts you first in line.
Tracking / Data
Your campaigns are only as good as your tracking. Clean data shows you who's browsing and who's booking.
Display / Programmatic
Catch travellers when they're not thinking about booking yet. Plant the seed early — it takes 7 touches before your brand sticks.
Youtube Ads
YouTube Ads sell the dream before the trip. Show them the sunset, the culture, the experience — make them feel it before they book it.
Performance Max
Performance Max stays with travellers from daydreaming to booking. Inspiration, research, comparison, decision.
A clear itinerary..
Alignment
We talk through your project to make sure we're a good fit. If we're aligned, we sign the right package and move forward.
Audit
Once the proposal is signed, I start with a full audit of your environment. I implement the first technical fixes to get your foundations right.
Deployment
We lock in the strategy and your ad budget split. Campaigns go live.
..to solve your real problems.
Testimonials.
"We worked together on Google Ads to strengthen our international visibility across the UK and US markets. Launching Performance Max Hotel Ads allowed us to capture direct demand far more effectively against Booking and Airbnb, with tight budget management throughout."
"Adrien a restructuré nos campagnes et défini une stratégie d’acquisition adaptée à notre clientèle haut de gamme. Il a su combiner pertinence du ciblage (Afrique et Europe) et optimisations techniques pour renforcer notre visibilité et la qualité des leads générés."
"Nous avons fait appel à Adrien pour tester Google Ads en local, avec l’idée de toucher les voyageurs déjà présents à Rome, Florence et Venise. Ce test nous a permis de valider le potentiel d’une approche “dernier kilomètre” : hausse des réservations en direct et campagnes rentables dès le départ. Une collaboration fluide et un vrai sens du terrain touristique."
"Merci à Adrien pour son aide précieuse dans la promotion de nos nouvelles offres au Costa Rica. Sa rigueur nous a permis d’obtenir une visibilité ciblée et qualitative, en parfaite cohérence avec notre image de marque."
"Nous voulions dynamiser nos réservations sur les croisières du Danube, mais nos anciennes campagnes manquaient de précision. Adrien a repris la main sur la stratégie Google Ads, retravaillé les audiences et les visuels, et en 2 mois, les résultats étaient là : taux de clics doublé, CPC en baisse de 20 % et plus de 70 leads qualifiés générés."
"Adrien a vite compris les spécificités de notre secteur : saisonnalité, budget, parcours client. Une collaboration fluide, professionnelle et agréable."
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